I’m the first to admit, I struggled with LinkedIn at first. Not that it’s hard to use or anything, in fact it’s incredibly simple. But I struggled to find its place in my social-media-life.
I’ve had my profile up there for years, and I’d fleshed it out (past jobs, current responsibilities, photo, all the things that seemed important) but I wasn’t interacting with anyone.
All my colleagues and ex-colleagues were on Facebook. LinkedIn let me post messages and share other people’s updates, but so much less then my other social profiles.
Then I started using it regularly; I just made sure I logged in a couple of times a week. Recommended a couple of people. Wrote to someone I could only find on LinkedIn that I hadn’t spoken to for a while.
Before I knew it I became a regular. And the more I used it, the more people found me. Job offers, professional queries, community discussions, they’ve all become an important part of what I do.
I’ve found even people I do communicate with elsewhere interact differently on LinkedIn. We act in the way we want to present ourselves to our workmates, bosses and clients.
This is the advantage of LinkedIn. Not only can you build your online community, but you can be sure that your interactions on it are going to be framed in a professional manner, and of a higher quality. To this day I’ve not seen a single photo of a kitten on LinkedIn.
Please don’t be the first.