SEO & AI Search (GEO) Expert

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I’ve been working with the web and SEO for 25 years.

And my experience with WordPress pre-dates it even being called WordPress!

Over the years I’ve consistently seen that the #1 best way to attract and retain clients to your business is through SEO (search engine optimisation). And now, AI optimisation, to get your site picked up in AI results.

With my wealth of experience I can approach it just as it should be done; in line with industry best practice, using Google’s latest guidance and recommendations, and most of all strategic.

I offer two main SEO services, a one-off complete SEO overhaul for WordPress, and also ongoing SEO WordPress campaigns.

I also have packages for WordPress support, hosting, backups and more. SEO is included in some of them – these packages are the most cost-effective way to get the most of me and my expert help for your business.

Grow your business with me.

Peter Mahoney
WordPress SEO Expert

 

Why is SEO the best digital marketing you can do?

SEO is one of the most effective forms of digital marketing because it builds long-term visibility, credibility, and trust with your audience. Unlike paid ads, which stop the moment you stop spending, SEO helps your website rank organically in search results, attracting consistent, high-quality traffic. It aligns with how people actively search for information, products, or services, making it cost-effective and sustainable while delivering measurable results over time.

What is the best approach to SEO?

The best approach to SEO is a balanced, long-term strategy that combines technical optimisation, high-quality content, and authority-building. This means ensuring your website is fast, secure, and user-friendly, while also publishing valuable content that answers search intent. When these elements work together, SEO not only boosts rankings but also builds credibility, drives targeted traffic, and supports your overall digital growth.

What is a Google friendly approach to SEO?

A Google-friendly approach to SEO follows best practices that prioritise users first. This means creating helpful, original content, optimising site speed and mobile usability, and making sure your site is easy to navigate. It also involves following Google’s Search Essentials guidelines—avoiding manipulative tactics like keyword stuffing or spammy backlinks. By focusing on relevance, expertise, and trustworthiness, your website becomes more visible to the right audience while staying compliant with Google’s evolving algorithms.

AI Search (also known as GEO) – the biggest change in SEO & search since Google launched

By Peter Mahoney

Keeping ahead of the AI component of search is essential – and I am actively managing this for my clients.

I have been discussing for some time the growing role of AI in search results – both how users interact with it and the best practices for optimising for these new formats.

We have now reached a stage where many users are engaging with AI-generated search results directly. In fact, for most people, these AI-powered summaries are appearing prominently at the top of their usual search results pages.

The underlying principles remain largely the same. AI systems select the most reliable websites to recommend using very similar criteria to traditional search rankings. However, there are subtle differences in how certain elements of SEO are prioritised. In other words, some of the same technical and content signals I manage for you carry slightly different weight in AI-driven results compared to standard search.

I expect significant changes in this area over the coming years. Keeping ahead of the AI element of search is crucial – and this remains a core focus of my work for you.

Content Creation for AI Search

When creating or editing content for your site, it helps to keep AI and voice search strategies in mind.

In particular, AI-powered search tools often prefer content written in a way that poses and answers a questions. Where possible, structure your articles accordingly.

Here’s my updated guidance for crafting blog posts and articles:

  • Title – ideally framed as a question.
  • Length – aim for 360–520 words in paragraph form.
  • Images – at least one image, 1200 × 600 pixels or larger.
  • Subheadings – use two H2 headings, with at least one phrased as a question.
  • Opening sentence – summarise the main point of the article and, where relevant, link a few words to a primary page on your site.

Note: Longer posts are fine, but once you exceed around 800 words it’s usually better to split the content into two shorter, focused posts.

I’ve slightly increased my recommended word count based on the latest research from Google and Bing. If possible, consider repurposing your existing blog posts to align with these updated recommendations – it is often much faster than starting from scratch.

 

AI Search (also known as GEO) - the biggest change in SEO & search since Google launched Wordpress SEO & AI Search (GEO) Expert

Praise

I have over 2,500 5-star feedback reviews (and I’ve never received less than the full five.)

Here’s just one example, from Mike who runs Costello Entertainments:

Migration, Hosting, SEO and Speed Work on our new website all completed quickly and efficiently and Peter was most helpful in fixing an issue with a Popover on the site as well. If you’re thinking about asking Peter to do a job for you or hesitating, JUST DO IT! – He knows programming and the internet inside out, he’ll get the job done for you professionally, with a smile. I wish I could call a plumber or a tradesman to do the jobs I can’t do myself with the same level of confidence.
Praise WordPress SEO & AI Search (GEO) Expert
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  • Why search volume matters in your keyword strategy
  • How do I make the most of AI search optimisation?
  • AI Search (also known as GEO) – the biggest change in SEO & search since Google launched
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