On a web-front – I posted my first blog last night and it appears fine, but I was winging it with any tags, links, etc, etc.. so at some point I would appreciate a quick “how to” session on maximising the impact of these posts.
I’ve checked out the blog post and it’s great length wise, but other than that could be improved.
Here’s the break down for what you want for each post:
- 300-500 words of text in paragraph format
- At least one image (with file dimensions of at least 1200×600 pixels)
- Have 2x subheadings (coded as ‘H2’); at least one of these should mention some important search terms for your site
- The first sentence should function as a description of the whole article, (i.e. summing up the content first before getting into the supporting information)
- Ideally that first sentence will have some words that you link to one of your primary pages on the site
So here’s where that blog post could be improved.
- You have two many sections. Just an intro, and 2x subheadings are all you’re after. The only exception to this would be if your article was something akin to “Top five reasons to…”. Then you’d use 5x sub headings. And don’t give your conclusion a subheading, that’s a hallmark of AI content.
- Your first paragraph would have been better as something like, “How your annexe fits into the surrounding landscape is a very important, but often overlooked, part of the garden room planning process. Whether your garden room is to be a peaceful office, creative studio, or energised gym — many property owners focus just on the building itself”. That way, the first sentence is the summation. And you could easily link from that paragraph the first use of ‘garden room’ to your ‘design and build’ page, and a couple of the use cases from the second sentence to the relevant ‘uses’ page.
- “Paragraph format” doesn’t strictly allow for text in bullet points to count towards the word count. A few bullets in an article are fine, but you’ve relied on them.
I hope that helps. I suspect this article is more or less right out of ChatGPT – which isn’t a bad thing per se. But if you ask it for an article and give it specifics, like 2x subheadings, etc., it will spit out something that’s ok – and be made really good with some simple edits from yourself.
Peter Mahoney
WordPress SEO & AI Search (GEO) Expert