Research suggests any page that takes longer than 4 seconds to load starts to lose business. And anything over 7 costs you most of your traffic!
If your site speed is under-performing, I will increase the speed of your WordPress website in real terms, as well as improving it’s results in Google Page Speed and Yahoo Yslow ratings.
I employ the following methods:
- Optimising your images to make sure they are the smallest file size possible (without visible loss of quality)
- Install and configure caching scripts (specifically set up for your hosting environment)
- Set up “minify”, which helps reduce the size of the code that’s loaded when someone visits your page.
- Setup and configure CloudFlare, a free content delivery system that serves up your site files to visitors from servers near to them, speeding up their experience, and taking a load of your server.
I recently improved the speed of a WordPress site from a 9.46 second initial load time, and “C” grades for both Page Speed and Yslow–to an incredible 1.14 second load time, with two “A” ratings.