I’ve had a report on our website created using AI. Could you review it and let me know which parts, if any, are worth implementing, and roughly what it would cost?
You’re right to ask whether and which parts. Ironically, when it comes to SEO and AI Search best practice, AI isn’t there yet with its own recommendations. That goes for AI scanning too. It will often recommend things that are already in place, just not in the exact format it’s looking for.
These reports also tend to be long, but there’s usually a good deal of duplication, so there’s less to go over than the page count suggests. Here’s what’s typically worth looking into.
Content
This is usually the big takeaway. Thin case studies are a common example. Properly fleshed out, they matter for SEO and they help build customer trust. If you can make them longer, I can send you a brief on how many words to aim for and how to structure them for maximum effect.
The same goes for a blog that hasn’t been updated in a long time. If the report flags it, it’s backing up advice I’d give anyway: regular posts are well worth your time.
It may also find outdated pages. Writing content isn’t usually part of my purview, but removing old content to clean things up is something I’m happy to do, with your permission.
Video
If you have videos on your site, there’s a good chance they aren’t doing much of anything for your SEO. Search engines look for dedicated “watch pages” for each video. It’s a particular standard for video on websites that lets them pick the videos up and use them as an SEO marker. I recently wrote my own plugin to handle this, because there wasn’t a suitable one on the market that does everything needed.
Google Business Profiles for multiple locations
AI reports often recommend a Business Profile and map marker for every area you serve. That would be great to have, but it requires premises in each area, with signage visible from the street. If you don’t have that, it isn’t something to pursue.
Contact information
If the report queries your contact details, double check them. Make sure they’re accurate and consistent across the site.
False positives
A common one is schema being flagged as missing when it’s already there. It’s not unusual for AI tools to get this wrong. They tend to search for the old version of the schema code, though I expect they’ll fix that soon enough.
So these reports aren’t useless. They can confirm what you should already be working on. But they need someone experienced to sort the genuinely useful points from the noise before you spend money acting on them.
Peter Mahoney
WordPress SEO & AI Search (GEO) Expert