This is from a regular series I post here, which are replies I send to commonly asked SEO questions. I get a lot of them!
I’m thinking of starting Search Engine Optimisation but I’m just a bit stressed at the moment and the phone isn’t ringing and business is really slow.
It’s no secret that economic downturns can have a significant impact on businesses across all industries. When times are tough, many companies tend to cut back on spending, including investments in digital marketing and SEO. However, it’s worth noting that in times of crisis, SEO can actually be more critical than ever.
During the 2008 global financial crisis and the Covid pandemic, there were three types of clients: those who paused SEO, those who stayed throughout, and those who quit entirely. The clients who stayed throughout and continued to invest in their SEO efforts were the ones who ultimately reaped the greatest rewards.
By maintaining a strong SEO presence during challenging times, companies can position themselves for greater success in the long run. This is because SEO is a long-term strategy that requires ongoing effort and investment. By continuing to optimize their website and build high-quality backlinks, companies can improve their search ranking and visibility over time. When the economy picks up again and people start looking to spend, those companies will be in a much better position to capitalize on the increased demand.
It’s also worth mentioning that during tough times, some companies may not be able to afford to invest in SEO at the same level as they did before. This is where discounts and other cost-saving measures can be helpful. By offering discounts or flexible payment plans, SEO experts like you can help clients weather the storm and stay competitive, even when times are tough.
While economic downturns can be challenging, they can also be an opportunity for companies to invest in their long-term success through SEO. By staying the course and continuing to optimize their website, companies can set themselves up for greater success when the economy rebounds. And with options like discounts and other cost-saving measures, SEO experts can help their clients navigate the ups and downs of the business cycle with confidence.
Cheers,
Peter Mahoney
WordPress SEO Expert