Thank you for sharing the recent update. I’m in the early stages of planning for the upcoming year, and with the increasing influence of AI-driven search tools becoming part of SEO, I wanted to ask if there are any additional elements I should be mindful of. Specifically, are there considerations I should take into account when it comes to website optimisation and future improvements?
I’ve also noticed on our analytics platform that “ChatGPT” has started appearing more frequently as a search medium driving activity. I would be really interested to understand more about this development and whether it is something we should be actively preparing for in terms of strategy.
Thank you for your question, and I really appreciate your interest in how AI search is beginning to shape SEO. It’s definitely an area worth paying close attention to, a LOT os going tiok change every week over the coming few years!
At the moment, I’m closely monitoring how search engines are incorporating AI-assisted answers into results, and I’ll be keeping you updated through the reporting I already share.
The good news is that I’m managing the technical side of it for you, so there’s nothing urgent you need to change immediately. Over the next month or two – possibly three – I’ll have the data to come back to you with some concrete suggestions. These will likely include adjustments to some of the text and posts you already have on your site, ensuring they are fully aligned with how AI-generated search results are evolving.
Some of the older SEO guidance may no longer apply to be honest; for example, the traditional advice to avoid counting things like headings or bullet points toward overall word count might be shifting. AI-driven search tools appear to give more weight to structured and scannable content, so elements such as lists, headings, and formatting could carry greater value than before.
In short, it’s still early days, but I’ll continue keeping a close watch. As soon as I can say for sure based on actual data, I’ll provide you with specific actions so we can future-proof your content and ensure it performs well in both traditional search engines and AI-driven searches.
Thanks again for raising this—it’s the most important shift in search since Google launched – so absolutely something to talk about!
Peter Mahoney
SEO & AI Search (GEO) Expert