SEO & AI Search (GEO) Expert

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Google Apps is now called G Suite

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Google Apps is now called G Suite Wordpress SEO & AI Search (GEO) Expert

Google Apps (used for business email, file sharing, calendaring etc.) is now rebranded as G Suite.

Which sounds like a bad mid-90s R&B group. (Try as I might, I can’t forget “Rappin’ 4-Tay”.)*

In their official blog post, Google said this is more in keeping more with their mission to provide a series of tools businesses use to further their own purposes. Basically rather than a series of individual applications coming together they see it as a stock set of tools within one Google system.

Fair enough.

Google Apps proved to be an invaluable tools for companies, schools and universities, and I do hope G Suite continues to build on and improve those systems.

But I do have one niggling concern in the back of my mind. Google Apps used to be free for small firms, then overnight all new accounts were subject to a subscription fee. Existing free accounts continued to run with charge – but any change to Apps brings a fear they might start to charge for those grandfathered accounts.

And with a change this big, well – Google Apps keep free accounts, but will G Suite?

Read the original Google blog post
*Although I thought of making this joke myself, I wasn’t the first, so credit goes here

Turning off comments in WordPress

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I get asked this a lot. You’ve made your WordPress site, launched it, then noticed all the empty comment sections and wondered where they came from.

Commenting in WordPress is turned on by default.

To switch it off, got to:
Dashboard > Settings > Discussion

and untick:

  • Allow link notifications from other blogs (pingbacks and trackbacks) on new articles
  • Allow people to post comments on new articles

That sorts out all your future posts and pages. But what about the ones you’ve already published?

For all current posts you have to do each manually. The easiest way is to go to:
Dashboard > Poststhen click “Quick Edit” under them one by one, and unticking these options:

Being sure to “Update” after each one.

It’s a faff, especially if you’ve already published a lot of content. But a learning experience nonetheless.

Comments on this post are (incidentally) open.

🙂

Google mobile search

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One of things I’ve talked about a lot in the past couple of years has been Google’s move toward “mobile friendliness”. Last year they made a small change that meant sites that are mobile friendly would appear higher in search results when someone was looking from a mobile device.

Well they’ve really increased this as a search signal – sites that are NOT mobile friendly will now have a very hard time competing with those that are.

They’ve also updated their mobile friendliness test to make it more restrictive—it’s worth retesting your sites to make sure they still pass. Of course the best test is always the information displayed within Google Search Console which reports on the entire site, not just one page at a time.

The extra good news for those of you with mobile responsive sites is that any of your competitors who do not have mobile friendly sites will now suffer in their rankings.

One related point, there is a growing body of data that suggests this change also affects (in a smaller capacity) sites from normal desktops – that Google is prioritising sites that are mobile friendly on searches from ALL devices.

They haven’t confirmed that yet, so it’s not certain, but I am keeping an eye on it.

If you don’t have a responsive site for mobile devices yet and you don’t want to get caught out, please contact me and I can help make you a new, fully mobile complaint one.

Google descriptions

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I’m often asked about how to change the description Google shows in their search results. (This post applies in part to many search engines, but Google in particular.)

The answer is slightly more complicated than any of us might like. The old response (going back a decade or more) was to just change your meta description tag. Those used to be picked up verbatim.

But these days Google isn’t beholden to anything we provide (with the exception perhaps of your own domain name). They can pick and choose what they think will be most useful to their users. They don’t have to use the description we provide–they can choose to ignore it and create their own.

If we want to give our descriptions the best possible chance of being picked up, they need to conform to the following:
  • be between 150-159 characters*
  • be in sentence structure
  • not include too many commas or ands – basically avoid things that make it look like it could be a list of keywords
  • ideally, it would be a whole sentence or two taken directly from the text of the page
  • in fact, really ideally it would be the first sentence or two from the page

and on top of all that of course it needs to fit our own needs of being informative and enticing people to visit the site.

Enjoy.

* = Normally 130-160 (or some other variant within that range, but usually ending with 160) is touted as acceptable. Recent data suggests in fact 160 may be too long, many pages with 160 characters exactly are finding their descriptions are being truncated before the last word with a ellipses (…) added, making it look unfinished. So 159 seems the current practical maximum.

Buying backlinks 2016

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It’s been a while since I wrote a post about backlinks. But it’s always worth re-iterating this.

In short, my stance on these has only become stronger, because Google has become even more clever.

The shortest answer to the backlink question is that having backlinks is very beneficial.

But the longer answer is actually more important. Google has become incredibly adept at working out which backlinks are natural (i.e., someone liked your site and linked to it) as opposed to bought, meaning you paid for them.

Natural backlinks help your SEO, generally speaking. As for manipulated ones, once Google realises what you’ve done (which can take a few months) they will usually hurt your rank, often quite drastically.

There are a lot of people selling what they called “safe” links, or “Google friendly links”. In truth Google is very clear that any attempt to buy or create links is contrary to their ethos and something they will try to find and penalise you for.

And they are very good at it.

The reason people still sell them is a quirk of Google’s algorithm. When Google first see new links come in for a site they will almost always improve that sites ranking. It’s not until they’ve seen the patterns emerge and they realise they were faked links that they penalise you.

So when someone first buys links they usually do see an improvement, and feel happy with the service that made them. Months later when their site takes a hit—it’s too late.

So, are backlinks good? Absolutely. Should you try to have them created on your behalf? Absolutely not.

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