SEO & AI Search (GEO) Expert

Improve your Google ranking with Peter Mahoney, 20+ years SEO & Wordpress experience

The Power of Specialization: Why a Dedicated SEO Professional Trumps All-in-One Digital Agencies

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In the ever-expanding digital landscape, businesses recognize the significance of Search Engine Optimization (SEO) for online success.

When it comes to optimizing your website and enhancing its visibility, the decision between hiring a dedicated SEO professional or an all-in-one digital agency offering a range of services is crucial. In this article, we explore the compelling reasons why entrusting your SEO efforts to a specialized professional can yield superior results.

Expertise in the SEO Domain

SEO is a dynamic and intricate field that demands expertise and continuous adaptation to ever-evolving algorithms. A dedicated SEO professional focuses solely on mastering the intricacies of SEO, staying up-to-date with the latest trends, techniques, and best practices. By dedicating their time and effort to the nuances of SEO, these specialists possess in-depth knowledge and insights that an all-in-one agency, divided among various services, may not possess. Their expertise enables them to develop tailored strategies that align with your specific business goals, resulting in more effective and targeted SEO campaigns.

Personalized Attention and Accountability

By engaging a dedicated SEO professional, you benefit from the advantage of personalized attention and accountability. With an all-in-one digital agency, your SEO efforts may be one of many services they provide, dividing their focus and resources. In contrast, a dedicated SEO professional focuses solely on your SEO objectives, providing personalized attention and a customized approach tailored to your unique business needs. This level of dedication ensures greater accountability, as they are solely responsible for delivering optimal results and achieving your SEO goals.

Agile and Adaptability

SEO is a rapidly changing landscape that demands agility and adaptability. Dedicated SEO professionals are well-versed in navigating these changes and adjusting strategies accordingly. As algorithms and search engine guidelines evolve, they stay abreast of industry developments and emerging trends, allowing them to make proactive adjustments to your SEO campaigns. The ability to adapt swiftly to the ever-changing SEO landscape enables dedicated professionals to keep your website optimized and maintain a competitive edge in search rankings.

Access to Specialized Tools and Resources

Dedicated SEO professionals often possess access to specialized tools, resources, and industry connections that enhance their ability to deliver optimal results. From keyword research and competitor analysis tools to advanced analytics platforms, these professionals invest in the resources that drive success in SEO. By leveraging these specialized tools and staying at the forefront of industry advancements, dedicated SEO professionals can employ data-driven strategies, identify opportunities, and implement effective optimization techniques to propel your website’s visibility and organic traffic.

While all-in-one digital agencies offer a broad range of services, the power of specialization cannot be understated in the realm of SEO. Engaging a dedicated SEO professional grants you access to expertise, personalized attention, agility, and specialized tools that yield superior results. By entrusting your SEO efforts to a specialist, you position your business for success in the competitive online landscape.

 

Supercharge Your Website’s Success with Cutting-Edge SEO Services

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Welcome to Mahoney Web Marketing, where we are dedicated to driving your online success through our top-of-the-line SEO services.

In today’s digital landscape, having a strong online presence is crucial for businesses to thrive. Our expert team is here to offer you a comprehensive range of SEO solutions that will catapult your website to new heights.

Whether you’re in need of a complete WordPress SEO overhaul or an ongoing WordPress SEO campaign, we have the skills and expertise to optimise your website and maximize its visibility. Get ready to dominate search engine rankings and attract a flood of organic traffic to your site.

Complete WordPress SEO Overhaul

At Mahoney Web Marketing, we understand the importance of a solid foundation for your website’s SEO. Our complete WordPress SEO overhaul is designed to revolutionize your online visibility from the ground up. We dive deep into the structure, content, and technical aspects of your website, implementing powerful strategies to enhance your search engine rankings and drive targeted traffic. Our meticulous approach includes:

  1. Keyword Research: We conduct thorough research to identify high-converting keywords relevant to your industry and target audience. By strategically incorporating these keywords into your content, meta tags, and headers, we optimise your website for maximum visibility.
  2. On-Page Optimisation: Our experts fine-tune your website’s structure, meta tags, URLs, and internal linking to ensure optimal search engine crawlability. We optimise your content, making it compelling, engaging, and relevant to both users and search engines.
  3. Technical Enhancements: From website speed optimisation to mobile responsiveness, we leave no stone unturned in optimising the technical aspects of your WordPress site. We ensure smooth navigation, easy indexing, and a seamless user experience to enhance your site’s performance.

Ongoing WordPress SEO Campaign

Building on the foundation of our complete WordPress SEO overhaul, our ongoing campaign ensures your website remains at the forefront of search engine rankings. We implement a dynamic and results-driven approach, continuously adapting to the ever-changing SEO landscape. Here’s what our campaign entails:

  1. Monitoring and Analysis: Our team closely monitors the performance of your website using advanced analytics tools. We analyze key metrics, track keyword rankings, and identify areas of improvement, allowing us to make data-driven decisions to optimise your SEO strategy further.
  2. Competitor Analysis: We keep a close eye on your competitors, analyzing their SEO strategies and identifying opportunities to outperform them. By staying one step ahead, we ensure that your website maintains a competitive edge in the digital marketplace.
  3. Algorithm Updates: Search engine algorithms constantly evolve, and our team stays updated with the latest changes. We adapt your SEO campaign accordingly, ensuring that your website remains compliant and immune to penalties, while also taking advantage of new opportunities for growth.

Are you ready to take your online presence to unprecedented heights? With Mahoney Web Marketing’s comprehensive SEO services, you can unlock the full potential of your website. Our complete WordPress SEO overhaul and ongoing WordPress SEO campaign combine cutting-edge strategies, meticulous optimisation, and continuous monitoring to drive organic traffic, boost conversions, and skyrocket your business’s success. Don’t settle for mediocre results when you can dominate the search engine rankings. Contact us today to supercharge your website’s performance and leave your competitors in the dust!

 

Unleashing the Power of SEO: Elevating Your Online Presence

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In this digital age, where online visibility is paramount, harnessing the power of Search Engine Optimization (SEO) has become crucial for businesses and individuals alike.

By strategically optimizing your website and content, you can secure a prominent position in search engine rankings, drive organic traffic, and propel your online success to new heights.

The Foundation of SEO

To embark on an SEO journey, it’s essential to lay a strong foundation. Start by conducting comprehensive keyword research, identifying the search terms and phrases relevant to your niche. Integrate these keywords organically throughout your website’s content, ensuring it resonates with both search engines and your target audience. From compelling meta tags to well-structured URLs, optimizing the technical aspects of your website is equally important. This includes optimizing page load speed, creating an intuitive site structure, and implementing schema markup to enhance search engine understanding.

Content is King

High-quality content lies at the heart of any successful SEO strategy. By crafting engaging and informative content that aligns with your audience’s interests, you can increase your website’s visibility and attract valuable organic traffic. Whether it’s through informative blog posts, captivating product descriptions, or engaging videos, prioritize creating content that educates, entertains, and provides value. Remember to optimize your content with relevant keywords, headers, and meta descriptions, allowing search engines to crawl, index, and rank your pages effectively.

Link Building for Authority

Building a network of high-quality backlinks remains a cornerstone of SEO. Earn links from reputable websites within your industry to demonstrate authority and credibility. Engage in guest blogging, create valuable resources that others want to link to, and leverage social media platforms to amplify your content and reach. A strong backlink profile signals to search engines that your website is a trusted source of information, resulting in improved rankings and increased organic traffic.

Keeping Up with SEO Trends

SEO is an ever-evolving landscape, and staying informed about the latest trends and algorithm updates is vital. Regularly monitor changes in search engine algorithms, adapt your strategies accordingly, and embrace emerging SEO techniques. Stay on top of mobile optimization, voice search optimization, and local SEO to ensure your website remains relevant and accessible to a wide range of users.

In the vast digital realm, mastering the art of SEO opens doors to immense opportunities. By implementing a well-rounded SEO strategy, focusing on keyword research, content creation, link building, and staying up-to-date with the latest trends, you can enhance your online visibility, connect with your target audience, and unlock the true potential of your online presence.

 

Pages listed as Discovered – currently not indexed

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Looking at buying this offer. Quick question, just looking at Google search console and I have a bunch of pages listed as ‘Discovered – currently not indexed’. Not sure how to resolve this. Will the things you do in this package help or do I need something else?

Looking at that sort of issue is something that’s more suited to a bespoke job, or at the very least taking me up on the free month of my ongoing service I offer as part of this fixed price service – in that month I can have a good look through those things.

Notice I used the word issue in italics. Normally there’s very good reasons Google chooses not to index pages. Have a look at the list of pages it’s giving you in that report. Sometimes it’s ‘feed’ pages or or pages you won’t want scanned anyway. Ideally those would be marked as noindex (which prevents Google and other search engines from scanning them) just to clean up those reports. But actually what Search Console is telling you there is that Google has caught those pages you won’t want in search results pages anyway.

The most common reason Google doesn’t scan legitimate pages is simply how much text you have on there. If a page is fewer than 300 words of paragraph text* it’s very unlikely to get picked up by Google.

When they first brought that report in to Google Search Console I made a spreadsheet of all the posts I have that were listed there and they ALL had that in common. So as time permitted I went through each one and just fleshed it out to get to the 300 word mark – and then on resubmitting those specific URLs to Google they were all indexed without fail.

* – by paragraph text I mean the actual useful, article (body) content of the page. You shouldn’t count words in the menu, footer, that sort of thing.

I hope that helps! Cheers,

Peter Mahoney
WordPress SEO Expert

My enquiries are virtually nothing with no new clients

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Hi Peter, I’ve had a message from Google console saying you’ve taken ownership of my domain – please can you change it back to myself? I can then add you as admin.

With Google Console, Ive noticed that clicks and impressions are down compared to last period and same time last year.

My enquiries are virtually 0 with no new clients and keywords like:
medical website design have dropped massively to Avg. position is actually: 46.5 – Where I used to be third.

Is there anything you can do to help as my business is truly in financial trouble!

That whole ownership thing is a major misnomer on their part. I definitely haven’t taken over anything! I simply added myself as a full user to the Google Search property you set up. You are also a full user.

The way Google words those messages does freak people out–it looks like someone is essentially stealing their website, when really it’s just adding an extra admin user to look at the data.

So, here’s a few things.

1) Ignore average rank
That whole stat is a weird one, and sort of means the opposite of what you’d expect. The best way to explain it is this – because Google can index your site for any single word or phrase it has, as your site grows in popularity they will index you for more things – but a lot of those are not your core terms and in fact you’ll find your average rank appears to be getting worse.

But it’s really an indication that your site has more visibility and SEO authority.

I recommend people instead look at the top 20 search queries for their site (ordered by impressions) and find the average there. Then repeat when needed.

That gives a better impression of your average position for things that are important.

2) I’m surprised you have so few enquiries
Your site ranks really well, with 1,000s of impressions for competitive terms. So firstly, have you double checked your forms and enquiry lines work?

3) You need to consider how you target
I have the impression you sell yourself as a general web design firm that specialises (or used to) in the medial practice field. You mention that you’ve dropped for ‘medical website design’ but your content I believe also shifted. The word ‘medical’ doesn’t even appear on the homepage!

I also think, SEO aside, there is a confusing message for potential clients. People looking for, say, a GPs website are going to be put off because you don’t appear to be specialising in that anymore. But general website design clients are also likely to be confused because of how many of my clients clearly are in the medical field.

If ‘medical website design’ is a key term for you then the website needs to be focused on sites for people in healthcare. Not just that one page you have.

The extra thing to consider here is how well you are doing for general searches relating to your area and ‘web design’ )which is – very well!). It would be a shame to throw that away.

If I were you, I would split the site into two. One website for general site design, and a completely second one for the medicine focus.

That way you can make the most of everything you’ve got–including your potential, without confusing the message to potential clients.

Cheers,

Peter Mahoney
WordPress SEO Expert

Should I start SEO? The phone isn’t ringing and business is really slow.

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This is from a regular series I post here, which are replies I send to commonly asked SEO questions. I get a lot of them!

I’m thinking of starting Search Engine Optimisation but I’m just a bit stressed at the moment and the phone isn’t ringing and business is really slow.

It’s no secret that economic downturns can have a significant impact on businesses across all industries. When times are tough, many companies tend to cut back on spending, including investments in digital marketing and SEO. However, it’s worth noting that in times of crisis, SEO can actually be more critical than ever.

During the 2008 global financial crisis and the Covid pandemic, there were three types of clients: those who paused SEO, those who stayed throughout, and those who quit entirely. The clients who stayed throughout and continued to invest in their SEO efforts were the ones who ultimately reaped the greatest rewards.

By maintaining a strong SEO presence during challenging times, companies can position themselves for greater success in the long run. This is because SEO is a long-term strategy that requires ongoing effort and investment. By continuing to optimize their website and build high-quality backlinks, companies can improve their search ranking and visibility over time. When the economy picks up again and people start looking to spend, those companies will be in a much better position to capitalize on the increased demand.

It’s also worth mentioning that during tough times, some companies may not be able to afford to invest in SEO at the same level as they did before. This is where discounts and other cost-saving measures can be helpful. By offering discounts or flexible payment plans, SEO experts like you can help clients weather the storm and stay competitive, even when times are tough.

While economic downturns can be challenging, they can also be an opportunity for companies to invest in their long-term success through SEO. By staying the course and continuing to optimize their website, companies can set themselves up for greater success when the economy rebounds. And with options like discounts and other cost-saving measures, SEO experts can help their clients navigate the ups and downs of the business cycle with confidence.

Cheers,

Peter Mahoney
WordPress SEO Expert

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