SEO & AI Search (GEO) Expert

Improve your Google ranking with Peter Mahoney, 20+ years SEO & Wordpress experience

Let it snow!

by

Let it snow! Wordpress SEO & AI Search (GEO) ExpertWell, in truth I’m cold enough here as it is. November 16, and I’m still fighting the urge to turn the heating on in my office.

My hands are so chilly that I’m starting to fear for my typing skilsl thgouhg. 🙂

I spent the past hour putting some snowflakes on one of my private client’s WordPress sites, check it out, they look 3D…and very cool.

It’s a nice little trick that shows people you mean more than just business. It’s not exactly new, but it’s the first time they’ve done it so their online community is in for a treat.

I am going to suggest we replace it with a nice warm fire as we get closer to Yuletide though! And maybe a virtual glass of whiskey to warm our bellies too.

Professional language translation services.

Meta tags and building your online community

by

Part of building your online community is without a doubt, Search Engine Optimisation (SEO). You want your tribe to be well-positioned, and desirable.

It’s just just new members either, but existing ones want to know they’re a part of something exciting, something that ranks highly. Something prestigious.

The “meta tags” in your site’s code are really important here. There’s a science behind it of course, but it’s something you want an expert like myself to help you with. They’re small pieces of code that search engines read to get a better ides of what your site is about, and what keywords it should look for.

However, here’s one of the tricks of the trade you can use yourself. This tool gives you feedback and advice regarding your meta data, helpfully colour coded for people who don’t want to worry about interpreting too much of it.

My favourite metric it returns is to check how relevant your keywords are to your content. This is an absolute must, and something to look at for all your pages.

It’s a bit technical, but the colour coding helps.

Mind you, so can I.

Meta Tag Analyzer.

Online communities and ritual

by

A wonderful line from the Wikipedia article about Online communities.

An online community is a virtual community that exists online and whose members enable its existence through taking part in membership ritual.

I love the idea of describing our online interactions as ritual. After all, ritual permeates all of what we do. I even brush my teeth in a certain way that has become ritualistic. (Start on the lower left, scrubbing around the bottom before moving to the top).

Ritual can, at it’s most basic, be defined as:

5. a. A detailed method of procedure faithfully or regularly followed

That for me is it’s most basic meaning. I love ritual as an experience, something that can be shared, and transformative.

And that is the highest ideal of any online community, to help individuals change through participation in a shared group experience. The online medium of course is very different to a religious or secular ceremony, but it’s differences afford people the option to engage in a different way, to play out other parts of themselves, which is turn allows for a completely different transformation.

That’s my thought of the day. It’s amazing the train of thoughts a simple Wikipedia search can inspire.

Anyway, I’ve brushed my teeth, now on to work.

via Online community – Wikipedia, the free encyclopedia.

Transparent WordPress theme

by

Here’s a transparent WordPress theme, it’s called “petermahoney”, and it’s yours to use, free.

I loved the screenshots I saw for this theme, but it doesn’t seem to be available for download anymore. So I set about making my own.

I admit this site doesn’t necessarily capitalise on it as much as it could, “petermahoney” lends itself really well to large, beautiful, vibrant background wallpaper images. What can I say, I have a visual identity I try to stick to, and it happens to be black, white and red. 🙂

It’s a child theme for twentyten, but you install it in the usual way (as long as twentyten is also installed you’ll be fine, and as of today that theme still ships with all new WordPress installations).

There’s a readme.txt file that contains the few extra bits you need to know. However, for convenience, they’re also right here:

Installation notes:

Activate the “petermahoney” theme
Remove the “Header Image” entirely from /wp-admin > Appearance > Header
Upload your “Background Image” from /wp-admin > Appearance > Background
Upload your own 16×16 px favicon.ico to /wp-content/themes/petermahoney/favicon.ico
Upload your own 50×50 px logo to /wp-content/themes/petermahoney/images/header_logo.png
Edit style.css, replace “color:red” with “color:{your own colour}”

Release information:

Theme Name: petermahoney
Description: Child theme for the twentyten theme, for petermahoney.com.
Author: Peter Mahoney
Author URI: https://petermahoney.net
Version: 1.0
License: GNU General Public License v2 or later
License URI: http://www.gnu.org/licenses/gpl-2.0.html
Template: twentyten

Do check back here relatively often for new versions, as I’ll be updating it quite a bit.

Enjoy!

Prices are quoted exclusive of VAT unless expressly stated.

RSS

Peter Mahoney, WordPress SEO expert blog