I’m beginning the process of moving my menu around, which includes dropping a few pages, adding a couple more, and essentially trying to drive visitors towards the products I’m most interested in selling.
As part of the process I’ve dropped my “Welcome” link, which went back to the homepage. Users can still return there by clicking the main site title—but I’m interested to see what happens if I “squeeze” my menu to just the most important bits.
What’s the point of having a link back to the home page anyway? In my case it’s an overview, and I want people to get to the nitty-gritty, and become clients.
I’ll let you know how it goes.